I'm not Seth Godin and will never be able to come up with amazing ideas that can be told in a small paragraph (and then sell whole books about them), but here is an interesting list, of the top 100 brands. For everyone, I wonder how they got there; was it someones ingenious leadership and vision? was it taking a risk? was it sticking by its guns and being in the right place at the right time? More importantly how can we take what they have done and apply it to our businesses and our selves?
Strong brands have the power to create business value. They impact much more than revenues and profit margins. Strong brands create competitive advantages by commanding a price premium and decrease the cost of entry into new markets and categories. They reduce business risk and help attract and retain talented staff.
Top 100 Brandz
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